GoEpps Blog

As busi­ness­es bet­ter under­stand AI search and the impor­tance of appear­ing in AI-gen­er­at­ed answers and sum­maries, mar­ket­ing agen­cies are feel­ing pres­sure to offer AEO services

In AEO, key­words still mat­ter, but brand author­i­ty can influ­ence whether your con­tent is con­sid­ered cred­i­ble enough to be includ­ed in an AI-gen­er­at­ed answer.

This abil­i­ty to com­press the ear­ly stages of research changes how quick­ly buy­ers can move from iden­ti­fy­ing a prob­lem to eval­u­at­ing pos­si­ble solutions.

Find out which con­tent for­mats AI prefers to cite so you can focus on cre­at­ing con­tent more like­ly to appear in AI-gen­er­at­ed overviews and summaries.

Schema won’t guar­an­tee cita­tions, but it helps AI under­stand enti­ties. This guide explains how to use struc­tured data for clar­i­ty and clean­er extrac­tion for AI engines.

So much chang­ing in the SEO and AI search land­scape and many com­pa­nies are unaware of today’s best prac­tices for AI vis­i­bil­i­ty. This arti­cle explains what to watch out for!

SEO, AEO, and GEO are not inde­pen­dent ini­tia­tives. They must build on each oth­er to achieve suc­cess across all types of search.

AI is still the cen­ter of the uni­verse for dig­i­tal marketing.

AI is chang­ing dig­i­tal mar­ket­ing, and everyone’s roles are shift­ing as a result. Dis­cov­er what this means for your orga­ni­za­tion, and how AEO by GoEpps can help.

Main­tain­ing brand author­i­ty across mul­ti­ple health­care prac­tices is a chal­lenge, espe­cial­ly when loca­tions offer very dif­fer­ent med­ical ser­vices or serve dif­fer­ent audiences.